The city of Utrecht is the fourth biggest city of the Netherlands, placed in the middle of the country, an important hub for transport. Since the past few years, Utrecht has developed itself from the provincial capital to a middle sized European city with highly educated, young citizens aware of international possibilities. The city attracts international students, companies, creative entrepreneurs and tourists. This also means a lot of potential knowledge and know-how regarding our contribution to global issues like fair trade and climate change. The GAIA focus of Utrecht was related to everyday choices people make around food, clothes, transportation, energy etc. Together with different target groups, Utrecht tried to increase the awareness regarding these choices. All in order to realize a mind shift.
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