Survey of citizens

Five questions focusing on purchasing habits and Fair trade were asked in Utrecht Council’s questionnaire, which was sent out in June 2013. The survey was answered by 2,227 residents and provided preliminary input to the strategic inquiry of the GAIA team: How can we get a better understanding of the drivers of and barriers to behavioural change in order to promote a sustainable lifestyle for Utrecht’s residents?

The results showed that a large percentage don’t use Fair trade to guide their purchases because they doubt its reliability and they don’t know the story behind Fair trade. However, many wanted to know more and the conclusion is that it is important to tell the story.

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