What started as a fair fashion event turned into a feast. In Kanaleneiland, cultural organisations, schools, businesses and others contributed to the festival that included a second hand market, workshops, a fair fashion battle, music, food and more. There was also a place arranged to “pimp up” your clothes. It became a fair fashion party, a feast, where women especially were enjoyed themselves. In the Kanaleneiland neighbourhood, women are mostly responsible for buying groceries and clothes, so they can achieve a lot by changing certain habits.
The fashion event was an unexpected success. Organizations and experts told the municipality that second hand clothing is not popular among the target group of Kanaleneiland. This was the case for women’s clothing, but clothes for children were very popular. All the children’s clothes were gone within hours.