Imagine be surrounded by living streets as you walk through your neighbourhood. That’s the vision of the Vertical Veg. To bring this to life, pop-up workshops were arranged right on the street where people could learn and start growing in pots and containers at the same time as meeting new people.
What is fun? What works? Encouraging people to create behavioural change can be tricky. In Nieuwegein the GAIA group has produced ”The Perfect Result – effective sustainable behavioural change in 4 steps.” It is a workbook to help GAIA groups and others to plan events taking into account the effects on the inhabitants.
Little Round Circle- “Cirkeltje Rond” is a community garden aiming to strengthening social cohesion in the neighbourhood. A two-hour garden party including healthy food, herbal drinks and a storyteller at the official opening made the garden more visible to the people in the neighbourhood.
‘Flairtje’ is a campaign to stimulate catering establishments to take small, solid steps towards a more sustainable purchasing policy. Change requires cooperation; consumers are dependent upon what the distributors choose to bring to the market, while the distributors need to feel the pull from consumers.
The climate festival merged climate and culture and consisted of 20 seminars, workshops and performances with the theme of sustainable solutions. Music, theatre and movies, all about climate change or similar topics filled the programme, as the organizers knew about the role of culture for a sustainable future.
At a meal held once per quarter, attendees made-up of local residents and a cross-section of community and voluntary groups make a donation in return for food and a vote. Four pitches, with an idea for and from Walker, are heard and the audience then votes on the initiatives. The winner takes the sum of entry donations to fund their project.
The Fairtrade Award Nieuwegein is given to business and organisations that work with Fair trade in a way that is a good example for others. The award aims to display Fair trade to a large audience, to expand the network and to stimulate behaviour change, both among organisations, businesses and the organising party.
Do we succeed? This measurement instrument can be used for diverse projects that are being performed within the GAIA context or in similar projects. The measurement instrument takes into account the general indicators that are relevant for measuring behaviour and behaviour change, as well as the specific elements that are attached to each individual project.